Not that all SEOs were waiting for that to happen, and I never really believed in this theory anyway that putting Adsense Ads your pages and/or buying advertisement on Adwords will get you higher rankings or at least some favourable or preferred treatment in Google organic search results. That was never so and finally we have word straight from the horse’s mouth by Google itself in this blog post.
Also that using AdSense or AdWords will save your website from any punitive action by Big G, you need to read the excerpt from the blog post and language could not have been more clearer.
In the words of Google:
One misconception that we’ve seen in the last few weeks is the idea that Google doesn’t take as strong action on spammy content in our index if those sites are serving Google ads. To be crystal clear:
-Google absolutely takes action on sites that violate our quality guidelines regardless of whether they have ads powered by Google;
-Displaying Google ads does not help a site’s rankings in Google; and
-Buying Google ads does not increase a site’s rankings in Google’s search results.
And by the way it should not be a surprise at all since Google’s search rankings algorithm is one of the most complex and completely automated and secondly AdSense and AdWords are totally different programs and in the case of AdWords, it would have been stupid. helping advertisers to get traffic without payable clicks. Anyway, this will bury one of the longest standing myths in the SEO world. For SEOs, one less thing to worry about 🙂 (actually two).