Apart from implementing the absolutely necessary search engine optimization techniques on your website which will always be in vogue and should be starting point for any website launch from day 1, I’m listing some of the factors that in my view have lately come into equation and which, if taken care of, will eventually get you to the page one results.
Google to purge Low Quality “Content Farms” in 2011
If you run a MFA website (made for Adsense) with little or no original content or your website uses others’ content with little change, 2011 is a bad news for you. As Google has expressed in this official Blog post that they are going after such “Content Farms” and low quality websites in 2011, Google says in the following words:
As “pure webspam” has decreased over time, attention has shifted instead to “content farms,” which are sites with shallow or low-quality content. In 2010, we launched two major algorithmic changes focused on low-quality sites. Nonetheless, we hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content.
That’s very good news for the good white hat SEO and webmasters. And to those low quality content farmers, it’s time to play by the rules. Forewarned is Forearmed!
Update: Matt Cutts has confirmed today that “Algorithm change has been launched that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content“.
Social Media Optimization
With more and more social media gadgets are available and getting simpler, easier to integrate in your website content, and more people using social networks, it’s about time, if you already have not, to rope in these gadgets and harness the social media potential for your website prospects. Apart from the reach to the users, social media optimization will get you back links from individual social media sites, fan pages, custom social apps and profiles on social sites. Make sure you are not missing out on this front in 2011!
Page Load Speed
Faster page loads make the crawler happy and you can use Google PageSpeed to check any issues with your website.
I personally experimented by caching the different sections of the website to reduce server load and page generation times and results confirmed that it made lot of difference.
Use a CDN (content delivery network or content distribution network)
If you are managing a big portal, consider using a CDN (content delivery network or content distribution network) to host your media and images to reduce further http requests to your main website application server. it does make a difference and faster page loads will only help get higher in search rankings. Please note that your html need not to be delivered via the CDN and I think there will be risks from so point of view if you deliver everything (HTML+CSS+images+videos) from a CDN.
Hope these observations make sense and help you iron out your SEO strategy.