Here’s a good bit and if you are wondering what’s this shining award for, read on.
Two days back, one of my designed and developed web portal FashionCentral.pk won the runners up award for the ‘New Media and Entertainment App’ category. By virtue of being acclaimed as proud winners, Fashion Central along with other winners will represent Pakistan at the regional APICT ICT Awards event in Malaysia.
The Pakistan Software Houses Association (P@SHA) held its PASHA ICT Awards 2010 ceremony at the Royal Palm Golf and Country Club, over the weekend.
Although the website got attention for Design and Functionality as a new media app, one of the most crucial part was not even assessed that is search engne friendliness. IMO search engine rankings are everything. “Fashion Pakistan” was the primary keyword for this website when I set out to lay its foundations structure and FashionCentral.pk is doing well for all keywords relating to Fashion + Pakistan theme. It’s on the page one search results in Google, Yahoo and Bing if not the number 1 in most of the main keywords such as “Pakistan Fashion Designers”, “Pakistan Fashion Models”, “Pakistan Fashion Shows”, “Pakistani Designers”, “Pakistani Models” and so on and so forth.
For me, the real award Fashion Central won an year ago when it sweeped all targeted positions and now is well entrenched on top positions. How did we achieve this is a case study in itself and requires separate detailed post but that is for later!
Giving myself a well deserved pat on the back, Yay!!